We created a quiz for Tourism Ireland Spain which tested consumers knowledge of where in Ireland six famous people come from. This quiz was seeded out to consumers via social media and content marketing, taking advantages of opportunities such as the Oscars or when these people were trending on Twitter.

We created a series of inspirational travel memes featuring quotes with stunning imagery of the island of Ireland. These were posted to Tourism Ireland Spain’s social media to inspire people to plan their next holiday to Ireland.

We ran a Valentine’s Day competition on social media with an objective of compiling the best romantic stories from our fans related to Ireland. These stories were used to populate a Valentine’s Day page on the Ireland.com website which was seeded out via social media and e-zine activities.

We leveraged television coverage of Dublin by Peeta Planet, a travel series for the social media generation, and created a suite of digital assets for the Ireland.com website, social media and e-zine channels in the United Arab Emirates. The promotion of this content was timed to coincide with screening of the programme which enabled Tourism Ireland to take advantage of the positive word of mouth generated by the programme and their Emirati presenters.